BLOOM was honored to support the National Action Alliance for Suicide Prevention in its first-annual National Day of Prayer for Faith, Hope, & Life. In conjunction with National Suicide Prevention Month (September), the organization invited all faith communities across the nation to “pledge to pray” for those whose lives have been touched by suicide. BLOOM executed a Facebook ad campaign to help drive traffic to Action Alliance's web site and complement Action Alliance's other promotions.

Working with the Action Alliance's requested branding guidelines and campaign graphics, BLOOM created three ad creative templates and tested them in eight different audience groups targeted for interests and behavior aligned with the campaign message. Shifting investment to the best-performing creative and audience combinations, the campaign helped Action Alliance more than double its rate of "pledge to pray" sign-ups. The ads achieved competitive click-through-rates and hearty engagement from the target audience.